4Food – High-Tech Custom Burger Joint in NYC
4food is a new high-tech restaurant in Midtown Manhattan (40th Street and Madison Avenue) whose goal is to de-junk fast food. Serving donut shaped burgers, they offer scoops of various toppings to add in the middle. All burger creations can be created in advance through the website to have ready to pickup when you arrive. Customers are encouraged to save and name their own burger, so that when other people order it they receive a $0.25 credit on future purchases and your burger will rise on the leaderboard.
via Laughing Squid